Hey Polaroid fans! Fuji has an instant camera—and you won’t have to go on a treasure hunt to find film.
In 2008, Polaroid announced that it’s iconic Polaroid instant camera and film—the one that made them famous—was being discontinued.
Polaroid fans across the globe balked at this news and quickly formed groups live Save Polaroid in a grassroots effort to try to save their beloved camera.
Born out of this movement was The Impossible Project, which did the impossible by creating a film compatible with most of the old Polaroids out there. If you were lucky enough to find it in stock, the high cost was prohibitive to all but the most die-hard fans. Equally pricey Polaroid film was being auctioned on eBay if one was willing to pay.
UPDATE: In 2017, Polaroid Originals was launched, taking the place of The Impossible Project. They create two new cameras: the OneStep+ and the OneStep 2. The OneStep was discontinued in 2020, and Polaroid has since launched the Now, Now+, and Go cameras, as well as offering refurbished 600 cameras from the 80s, 90s, and 00s.
But then Fuji came into the U.S. spotlight with its Instax camera. With its rounded toy-like body, point-and-click ease, and instantaneous photos, it quickly became an acceptable replacement for most Polaroid users.
Since the release of the Fuji Instax 200 camera, Fuji has introduced even more models and print sizes: Instax 210, Instax 300, Mini 9 ( in lots of colors!), Mini 70, and the newest addition to their line, the Square SQ6.
The Fuji Instax is a popular choice for parties, events, and promotions if the event organizers are looking for a relatively inexpensive and easy photo solution.
Three quick tips on using a Fujifilm Instax Camera
Five simple reasons people love the Fuji Instax Film Camera
- Nostalgia. Ever since American inventor Edwin Land invented the instant camera in 1947, people have been using instant photography to capture the memories in the lives.
- Conversation starter. With everyone using their phones to take pictures, the sight of an Instax will more than likely draw some attention.
- Instant gratification. Sure, phones and digital cameras can show you what your photos look like, but can they print them instantly, too?
- Fun factor. Because who doesn’t love a toy-like camera?
- Event friendly. Instant cameras are a popular choice for parties and events.
Where to buy: Instax cameras and film can be found at B&H Photo or Adorama.
Need frames for your pictures? Find your size: